If you are thinking of entering, do not aim at the festival peak in your first season: the traders who supply Accra's Eid market have done it for years and know the price before you do. Start by supplying the everyday khebab and chop-bar trade in your own town, a steadier, lower-margin channel that teaches you buyers and prices before you risk capital on one festival date. The first-timer mistake is buying festival stock in the final weeks before Eid, when both price and animal health are at their worst; buy earlier and hold instead. What you gain is a buyer relationship and a read on local prices worth more than one good festival sale.
What this means. Plan on price and timing more than on volume growth. Eating per person moves slowly while festival prices move sharply, so a seller who tracks prices through traders, market visits and online listings, and prices ahead of the calendar, does better than one who counts on a yearly growth rate.









