If you are thinking of entering, start with relationships and a grade before buying a canoe or an oven. Start where the chain has no operator: spend a season at one landing site learning how the fish is graded, which is to say learning that it is not, and building the relationship with the women who finance the trips. The asset-light entry here is a grade and a book of buyers. The mistake first-timers make is assuming they can buy fish on the open market and add value by processing it; the fish is already spoken for by whoever financed the trip, and you enter that arrangement through the fish mammy. What you leave with is the relationship and a written grading standard of your own.
What this means.Read the chain by who controls the transaction as well as who processes. In 2021 processors and traders earned the most, about GH¢1,800 to GH¢2,200 a month, against GH¢968 for fishmongers and GH¢625 for fishers in the peak season, and the fishmonger’s credit decides who buys the fish at the landing.3 An entrant who plans to process fish must first secure the right to buy it.












